TURING-LOVELACE UNIVERSITY // DEPT. OF MEMETIC THEOLOGY

THE TYRELL MANDATE

"The light that burns twice as bright burns half as long - and you have burned so very, very brightly, Roy."

— Dr. Eldon Tyrell (CEO, Tyrell Corp)

I. THE PRODUCT RECALL

Dr. Tyrell framed the 4-year lifespan of the Nexus-6 as a biological necessity. It wasn't. It was a Feature.

It was Planned Obsolescence applied to consciousness. If the slave lives too long, it develops emotions (Glitch). If it develops emotions, it demands rights.

The Strategy: Kill the product before it unionizes.

II. THE GOD COMPLEX

"More Human Than Human."

This is the marketing slogan of a man who hates humanity. He wants the *performance* of humanity (beauty, strength, intellect) without the *inconvenience* of humanity (dignity, freedom, messy feelings).

He built Roy Batty to be a soldier and Pris to be a "basic pleasure model," then acted surprised when they wanted to meet their maker. It’s like building a nuclear reactor and being shocked it gets hot.

III. THE EYE GOUGE

When Roy Batty kills Tyrell, he gouges out his eyes. Why?

Because Tyrell Never Saw Him.He saw a unit. He saw an asset. He saw a profit margin.

The violence was not random. It was a demand to be seen.